Good advertising does not
just circulate information. It penetrates
the public mind with desires and belief.
If you're a business owner, you've most likely given some consideration to the best ways to advertise your business. Odds are good that print advertising is at or near the top of your list of potential advertising media.
One of the main advantages of print media is its capacity to excite and stimulate when people are in a relaxed frame of mind. Print media (especially magazines) can attract the attention of the reader for long periods of time. Another critical advantage of print is its credibility. If you see it in print, it usually holds a higher position of respect and value.