People are embracing digital technology to communicate in ways that would have been inconceivable just a few short years ago. Digital technologies are no longer the preserve of tech-savvy early adopters, and today ordinary people are integrating them seamlessly into their everyday lives.

Digital Marketing helps businesses choose online advertising and marketing channels that will get the ideas, products and services to a massive and ever-expanding market; gives that elusive competitive edge that will keep one ahead of the pack; future-proof for business by helping one to understand the origins of digital marketing and the trends that are shaping its future.